Instagram has been a wonderful way of watching her and husband Ryan Reynolds troll the hell out of each other. But now, it’s all gone! The actress has and unfollowed her husband.
Of course, fans were worried:
If Blake lively and Ryan Reynolds are separated then I am blocking every single guy in my phone and social media bc I will lose faith in “love”
— Erika (@perezerk)
But don’t worry, love is not dead in the Lively/Reynolds household. The reason why the actress pulled the move appears to be as a publicity stunt for her upcoming film,
Lively posted this cryptic image on Twitter:
— Blake Lively (@blakelively)
That same message — “What happened to Emily?” — also became Lively’s new bio on Instagram. Then, fans noticed the actress is following only women named Emily Nelson.
I’m so confused why is Blake Lively’s entire Instagram deleted and now she only follows girls named Emily Nelson
— Jordyn (@jordynpettit)
So this is what seems to be happening: The movie “A Simple Favor” is based on a novel of the same title by Darcey Bell. Lively plays Emily, a woman who mysteriously disappears one day. Her friend, Stephanie (Anna Kendrick), starts digging into what happened and uncovers some shocking secrets.
As a publicity stunt, this is a pretty good one, since Lively’s Instagram is well-followed and well-loved. Well-played, madam.